The Finanz’15 – a successful prelude

On the 4 and 5 February the first Finanz’15 took place in the Kongresshaus Zürich – the joint financial fair for funds and structured products – thereby becoming the largest exchange and information platform for investors in Switzerland. With 6300 visitors and over 100 exhibitors the new exhibition format attracted a huge following. For the first time institutional and private investors were given the opportunity to talk with experts on a broad range of modern and innovative investment products.

In keeping with the motto “Investments for the future”, the fair provided numerous highlights. In addition to the knowledge transfer in presentations, open forums, etc., Finanz’15 also fostered expert dialogue such as debate on current questions and topics. A lively exchange took place between both the professionals and private investors where no one side alone was lectured or informed.

The structured product industry presented itself with the motto “Struckis easy made”. Willi Bucher’s presentation (Head Structured Products Distribution, Bank Julius Bär & Co. AG), “Structured products: easier than you think” dispelled some of the fears of structured products. And Erich Blattmann (Head of Public Distribution of Financial Products, Bank Vontobel AG) also brought his audience closer specifically to BRC with his presentation asking the question “Barrier Reverse Convertible: The better share?” Panel participants also examined the detail of individual products, so that no struki question went unanswered. So it was mission accomplished for the Struki industry for this year, but next year’s fair is already noted in the agenda. We are looking forward to the participation of even more issuers of structured products next year.



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