User friendly knowledge transfer of structured products: relaunch of the SSPA website
The dissemination of information, comprehensibility and transparency of structured products are central planks of the activities of the SSPA. By relaunching the website as a central communication element, the Association offers existing and potential investors a modern and transparent platform for information.
With its new website, which has been restructured in terms of both appearance and content, the SSPA wants to make obtaining information on structured products a more user friendly experience, thus facilitating access for beginners but also for existing investors. The consistent integration of call-to-action elements enables direct access to both a general overview of structured products for beginners and detailed information for experienced investors. With a state-of-the-art content management system and an embedded responsive design for desktops, smartphones and tablets, the new website also combines modern functionality with contemporary design.
The Association’s cross-media communication strategy also focuses on the integration of social media platforms, in order to strengthen the Association’s presence in the digital era through networking. Customised and comprehensive information in real time via Linkedin & Twitter round off the SSPA’s communication activities and enable direct interaction between interested parties, issuers, the buy side and partners.